Monetizing iOS Apps in 2025: What’s Changed?
The iOS app ecosystem has matured fast. With over 1.8 million apps on the App Store and $86 billion + in revenue generated by iOS apps in 2024 alone, the race to build profitable app businesses has never been more competitive. In 2025, success in iOS monetization isn't just about having users— it's about strategically converting value into revenue while still delivering great UX. This blog explores the most effective monetization models for iOS apps , along with real-world examples, pros, cons, and implementation insights to help you choose the right path for your app. 1. Freemium Model (Free to Use, Pay to Unlock) Still the most popular model on the App Store, freemium apps offer core functionality for free, with advanced features, content, or services gated behind a paywall. How It Works: Users download and use the app for free Premium content/features are unlocked via in-app purchase (IAP) Monetization relies on engageme...