What are the Advantages of the Proliferation of Mobile Apps?
The Proliferation of Mobile Apps has transformed human civilization in unexpected ways. Today, we're a mobile app-driven society. And when most of us don't interact with our smartphones, life feels dull! On the other side, for a more significant portion of the human population on Earth, mobile apps present marketers with excellent and new opportunities to spread the word about their business to consumers by developing more exciting and sophisticated apps to get their attention. In 2013, people spent 2 hrs and 38 minutes on a mobile device per day; in 2014, the number increased to 2 hrs 42 minutes. Teenagers and individuals aged 18-24 are a dominating audience that uses mobile apps and mobile devices for online video streaming, browsing informative content, exploring social media platforms and accounts, online gaming, etc. In the eyes of millennials and Gen-Z, online games have taken the lion's share of the revenue. Moreover, free mobile apps with in-app purchases only ge