Typography For a Better UI and UX
Did you ever observe how small things can make a big difference? For example, a pinch of salt can make a huge difference in a dish. Similarly, with mobile and web app development, the minute elements like fonts, typography, color, etc., make a big difference. The minor details can significantly alter and bring the best out of your app and website development efforts.
It's known that 95% of the website's information will be in impactful copies, i.e-written content. Sheesh! 95% is massive! So you need to select the perfect font style for your website and mobile apps.
This study of selecting a particular UI UX design becomes crucial for a UI UX design company. Similarly, choosing the correct blend of design elements for a mobile app development company and a web application development company elevates your digital products. Typography is the art of putting together typefaces into a readable format that is visually appealing to the readers.
It includes the text of your title, dropdowns, blocks, headings, blogs, and everything. Typography is often overlooked or unimpolittleut it creates seamless scannability and readability among the users.
After keen research on what suits their brand voice the best, many successful firms choose their typography. If you think this is an easy task, you are definitely mistaken and need to think about it. To provide a better UX design, you must pay more attention to the typography.
UI UX design company finds it challenging to select colors based on how pleasing they look to your eyes. Only a few changes with UI UX typography as well. Believe it or not, it's an amalgamation of design and psychology. It is heavily emphasized by your brand mission and vision, brand vibe, and, last but not least, brand identity and voice.
Even if you are a great UI UX designer or not, don't worry. We will help you tame the typography beast. Today, we will discuss the fonts worth making a user stop and stare at.
Different UI UX Design Styles For Different Purposes
Sometimes you want to depict happiness, sometimes sadness, to show loyalty, and sometimes to throw a powerful message. This is what a designer thinks while putting text on the web. For different situations, the font also varies. This is called Font Psychology.
There are specific predefined fonts that are used for showcasing different perspectives. Here are some which you must know!
Serif
Be it any web application development company, Serif is one of the most classic and oldest typefaces. This is used for texts that are formal in nature. Serif font is usually used to showcase trustworthiness, heritage, respect, authority, grandeur, and reliability. This font has been in use for many centuries. So it's like the old people of the house who carry tradition and culture forward.
This font will inspire trust in your users, making them loyal to you. Serif is used for sophisticated texts and for more professional purposes. It is easy to read, and the small strokes in this font give away the elegance of the text. It can be easily combined with a sans-serif font for a more balanced look.
Example fonts
- Times New Roman
- Bodini
- Georgia
- Garamond
- Baskerville
- Didot
- Book Antiqua
- Caslon
Where to use
- Law firms
- News channels
- Fashion brands
- Logos
- Titles
- Consultancies
- Insurance companies
- Printed materials
- HSBC
- TIME
- Vogue
- Tiffany and Co
- Dior
Sans Serif
Sans serif is like a serif's cousin. This is an easy-to-read font without any tags and flags. Considering emphasizing one word in a body text, Sans Serif will help you. While Serif is all about tradition and being classic, sans Serif is the opposite. Sans serif is about being modern and embracing simplicity.
This is a font meant to be simple, casual, approachable, and friendly at the same time. If you are looking for something clean and crisp and sans, Serif is your choice. Being relaxed and modern,n this type of font attracts most youth because it suits their style and readability.
Example fonts
- Avenir
- Futura
- Arial
- Gill Sans
- Calibri
- Helvetica
- Verdana
Where to use
- Logos
- Tech companies
- Titles
- Social media
- Fashion brands
- Start-ups
- Microsoft
- Nike
- Citi
- Chanel
Script
The script is another font where fancy meets formal. The script font is an extension of a serif font with a touch of calligraphy. It's similar to that ink font that people used to write in earlier decades. This added script font does wonders for your website with a few swashes. This is not just for professional purposes; this font can also be used for informal occasions.
If your website is about inviting people, fancy brand details, or for fun purposes,s then script font is your savior. This font is all about being creative. If you want to include some clever details to your site or be fun, script font can help you. It can be used to showcase luxury, fancy, romantic, entertaining, amusing, and formal texts at the same time.
Example fonts
- Lobster
- Lucida Script
- Sofia
- Isabella
- Zapfino
- Seldoms
- Sinisuka
Where to use
- Food and Beverage menus
- Fashion brands
- Logos
- Invitations
- Children-based brands
- Coca-cola
- Cadbury
- Ford
- Cadillac
- Johnson Johnson
Modern
For any web application development company, a modern font gives the text on your website a sophisticated and progressive look. This font has no inclination, making it more straightforward for the users to read. They are modern in nature and in name too. They come with the elegance of the particular century they are being used. This particular font can be attention-grabbing, making it hard for trespassers to not look at it and appreciate its uniqueness.
It predicts a forward-looking ideology through the text. If you use this font, you will be considered innovative but the audience. Not just that, but it's stylish and fashionable at the same time.
Example fonts
- Empire
- Futura
- Infinity
- Bodoni
- Orgreave
- Bedini
- Eurostyle
When to use
- Creative Blog titles
- Fashion brands
- Marketing brands
- Architecture brands
- Design-focused firms
- Hulu
- Shutterfly
- Redbull
- Calvin Klein
- Nars
Slab Serif
Straight from the serif family, slab serif is another font that will add a chunkier look to your website's UI design. If you think Serif is thick, slab serif is thicker, bolder, and better. These inherent traits from Serif, like tradition and elegance. Add stability to your web texts. They communicate power and boldness through your website.
They add a robust appearance to your web page. They also deliver a message like a macho feeling with a sense of delicacy.
Example fonts
- Rockwell
- Museo
- Bevan
- BW Glenn Slab
- Clarendon
- Copse
When to use
- Logos
- Electronics companies
- Automobile companies
- Sony
- Volvo
- IBM
- Honda
- HSBC
Display
If you want something tweaked and twisted, it's definitely the Display font. It is so fun that users going through your webpage will feel a sense of joy when they find this font. They are a pictographic representation of the message you are trying to deliver. They are individual fonts, meaning they can do a fantastic job as standalone texts and words, but when it comes to long readers, they need to display how you want them to look.
The display font usually goes well with a fun and quirky brand vibe, making it exciting and unique for the readers to read and view simultaneously. This is an apple-to-pie font that will make the user read the text.
Example fonts
- Gigi
- Addison
- Jokerman
- Bombing
- Negroni
When to use
- Quirky brand logos
- Food and beverage entities
- Entertainment channels
- Social media platforms
- NASA
- Oreo
- MTV
- Subway
- Warner Bros
- Yahoo
Vintage fonts
UI UX design companies have to be careful with vintage fonts. This font gives a nostalgic look to your web page but is unpreferred. Because they showcase the '60s and 70's style, it brings back that retro feeling in the users that only some brands aspire to do. But even so, this font is old-school with elegance, is super stylish, and oozes comfort. It makes the users feel comfortable and captures versatility as well. Vintage font can be used to give a classic look to the UI.
They add a style factor to the text and give away a wow factor to the reader.
Example fonts
- Aviator
- Bayshore
- Serendior
- Beardy
When to use
- Restaurant titles
- E-book websites
- Food and Beverage titles
- Maura
- Parker
- The brown
- Industrial
Geometric
The name itself suggests a lot. Geometric fonts are used by any mobile and web app development company for pictorial representations. They are a composition of circles, squares, rectangles, and other shapes. They are unique when compared to others. They are aesthetic and have a good impact on overall readability. They avoid unnecessary decoration and curves to the text that will not look so good to a user's eyes.
This font is simple and also practical at the same time. It provides a better UI for your website.
Example fonts
- Gilroy
- Cera Pro
- Avenir Next
- Gordita
When to use
- Gaming websites
- E-commerce business
- Service providing companies
- Fashion blogs
- Orion
- Morro
- Farray
- Urban
- Baron
Conclusion
The main focus of mobile app development s and web app development companies is the development of the user interface, as it is the first thing the user will see. It should provide the most relevant information to the user and be user-friendly.
A UI and UX design company are specially trained to design a user-friendly and attractive look for the mobile app. They create the user interface and user experience based on the app owner's requirements. UI UX designers use tools like wireframes, prototypes, and sketches, for designing mobile apps. So when discussing increasing your audience, every small detail matters and font psychology plays a significant role.
Contact us today to create something UI and UX design that stands out, and people love to see! We are team Quokka, and we are confident you will find us the one-stop shop for all your business digitizing needs! Reach out if you are looking for a mobile and web app development company that can also take charge of UI UX processes!
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