What are the Advantages of the Proliferation of Mobile Apps?
On the other side, for a more significant portion of the human population on Earth, mobile apps present marketers with excellent and new opportunities to spread the word about their business to consumers by developing more exciting and sophisticated apps to get their attention.
In 2013, people spent 2 hrs and 38 minutes on a mobile device per day; in 2014, the number increased to 2 hrs 42 minutes. Teenagers and individuals aged 18-24 are a dominating audience that uses mobile apps and mobile devices for online video streaming, browsing informative content, exploring social media platforms and accounts, online gaming, etc. In the eyes of millennials and Gen-Z, online games have taken the lion's share of the revenue.
Moreover, free mobile apps with in-app purchases only generate more than 90% of revenue.
Thus, as information consumption using mobile apps and associated habits evolve, app developers must continue adding functionality, features, and robustness to their offerings.
So, let's dive into the world of the proliferation of mobile apps and learn how they can benefit your business needs and what stats are saying about the usage of mobile apps.
This article contains -
What is the proliferation of mobile apps?
The statistics of mobile apps for 2022 and beyond
What are the advantages of mobile apps' proliferation in your business?
Closing remarks!
The word proliferation means "the spread." And the proliferation of mobile apps stands for - the spread of mobile apps.
Since the beginning of the Covid-19 pandemic, consumer behavior all over the globe has significantly changed. It has forced organizations to rethink their marketing strategies and overall business models.
And since it's a fact that we all have started to adapt to the new world order, it is evident how essential digital transformation is!
On the one hand, there is colossal chaos and uncertainty because of global lockdowns for many businesses. On the other, some marketers recognize it as an opportunity to pivot and provide additional value experiences to their customers.
The crux of the matter is that mobile presence is necessary for every niche for survival today. Hence, industries must redefine their operations because traditional ways are unnecessary.
Business tycoons and small enterprises need to be conscious that competition isn't on their level but instead with those who have a mobile-first strategy and have captured people's attention towards the rise in smartphones and mobile apps dominant society.
Hence, the proliferation or spread of mobile devices and apps results from the natural evolution of computers, computer systems, communications, and the Internet or the World Wide Web (WWW).
Before committing to what advantages mobile app proliferation brings, it's imperative to be familiar with the mobile stats for 2022 and beyond.
The statistics of mobile apps for 2022 and beyond
Following are some of the stats that you can go through to realize how big the mobile app market is -
Mobile apps bolstered 2020 and are right now growing at $240 billion in mobile ad spend and are expected to cross more than $290 billion in 2022
Nearly 92.3 % of mobile phone users will prefer getting search results using voice assistants by 2023.
By 2023, almost 2.72 billion people will love watching videos using their smartphones.
Cryptocurrency is setting up another market that will continue to break records in the coming times. Because in the third quarter of 2021, global downloads for the top five cryptocurrency apps crossed 46 Million downloads on the Play Store and the Apps Store combined, a net rise of 75% year by year.
Despite the ban on several mobile games and restrictions on children playing and investing more energy into them, the gaming industry has grown unprecedentedly. It will continue to drive revenue for years. Online and mobile phone games generated USD 116 in 2021. That's huge!!
The number of hours people spend on video streaming has increased by 16 percent if you take pre-pandemic days as the reference.
It's expected that about 135.6 million Americans will use voice assistants for quick search results.
Based on a recent forecast from IDC, global expenditure on IT services infrastructure and public cloud services will nearly double to about USD 500 billion.
And the worldwide mobile workforce is set to reach 1.87 billion people by 2022, which in today's reference is over 42 %.
Now that you know why there is so much buzz around mobile apps, it's time to understand why mobile apps' spread benefits your business needs.
What are the advantages of mobile apps' proliferation in your business?
Every enterprise (small or big) knows mobile apps' importance, and their development is an authentic business. They have changed the way to do business.
You can get any information with the speed of light and remain connected and updated with a favorite brand. And for marketing purposes, there is no viable solution other than mobile apps if you're out to expand your business while delivering massive and relevant brand exposure.
So, let's head right in to see what their benefits are -
Power your user engagement -
One of the most amazing things about any mobile app is that it attracts people, helping your business create a direct marketing channel. Mobile apps connect companies' products and consumers, making communication more effective.
Remember The notifications you get all day from various subscribed and third-party channels.
You can do the same by sending push notifications to users to increase the reach of your product and services. It works, provided how practical the information is!
Once customers find your info valuable and authentic, they will get attached to it, become loyal to your brand, and opt for your offerings whenever needed.
Make your product & services more accessible -
Mobile apps are good at improving business accessibility by allowing you to send push notifications about what's new or what has changed!
With more accessibility, firms develop strong chances to establish satisfying customer relationshipss, forming a genuine customer base and intense loyalty.
You can also build strong relationships with your old customers by offering them special discounts within the mobile app.
Help provide value to customers -
Mobile apps make it easy to digitalize any loyalty program you want to offer your customers and allow them to receive awards via mobile app. Once you do it, you will have more excellent downloads and ROIs.
Help transform the retail experience -
Mobile apps enable retailers to deliver a unique customer experience and remain ahead of customers' expectations. They also help drive a successful digital process, reducing storage costs and increasing profitability. There are several business models whose primary source of revenue is from mobile apps.
Build a brand, Awareness, and recognition -
Hubspot has beautifully mentioned how mobile apps help businesses to build brand awareness and recognition. Using a mobile app, you can make your advertisements hippy, functional, informative, stylish, or even shocking.
One lovable mobile app with a beautiful design is all a business needs today that puts your products and services in customers' hands.
And also, for effective frequency in advertising, you need a mobile app. Because the more you engage your customers with your product/services using a mobile app, the more inclined they will be to patronize your business.
Your brand will be noticed as a thumb rule by hearing and seeing your brand 20 times.
Get your business out of the competition -
Go, Daddy says mobile apps for small businesses are still rare, and they need mobile apps. If you're a mobile app developer, you can help them make a difference in their lives. You can take a giant leap by offering mobile app services in your business and stand out from the fray. Customers will appreciate your unique approach.
Amplify unique payment methods and services -
Mobile apps are built based on business needs and come with various features that match different industries.
E.g., create an app and send push notifications for salons, spas, online food retail, healthcare, etc., so that it is helpful for your customers to book an appointment.
Moreover, receiving mobile app payments is prevalent for small and big businesses and customers! Payment platforms like PhonePe, BharatPe, Paytm, Google Pay, or even apps from a bank are user-friendly, fast, and secure. Hence, adding an online payment gateway opens doors to retaining customers and attracting potential ones.
Closing Remarks!
The proliferation or the spread of mobile apps has a massive impact on human civilization and associated entities, like quickly building a business and making it a stronger brand, establishing effective communication between your offerings and customers' demand, etc.
And putting your business at people's fingertips using an app on smartphones is a pro move because customers can easily walk through the app anytime and anywhere.
Moreover, mobile apps can be integrated with social networks for sync, improving the reach of your product and services. A guide for mobile apps with social media integration will help you develop your brand and create a possibility to gain customers beyond your imagination.
It's a time after Covid-19; when will you build one for your business?
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